XM Cloud Basics – Part 5

 🚀 Using Sitecor Personalization with XM Cloud

🎯 What is Sitecore Personalize?

Sitecore Personalize allows marketers to deliver 1:1 personalized experiences across websites, apps, and email. It replaces traditional Sitecore rules-based personalization with real-time, behavior-based personalization.

Features:

• Real-time decisioning engine

• A/B and multivariate testing

• Targeted experiences by audience segment or behavior

• Web experiments and overlays

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🤖 Personalization with XM Cloud

You can personalize content in XM Cloud using Sitecore Personalize's Web Experiences and Experiments.

Step 1: Add the Personalize SDK to Your Front-End

Install via NPM:  npm install @sitecore/web-personalize

Initialize in your app:  import { initialize } from '@sitecore/web-personalize';

initialize({

  clientKey: 'your-client-key',

  targetURL: window.location.href,

});

Step 2: Define Experiences in Sitecore Personalize

• Go to Web Experiences

• Set up an experiment (e.g., “Hero Banner Test A/B”)

• Define audiences, content variations, and triggers

Step 3: Render Personalized Content

Personalize directly using conditionally rendered components or server-side logic (via edge middleware).

{userSegment === 'returning' ? <WelcomeBack /> : <WelcomeNew />}

🛠 Use Case: Personalized Search Results

Combine Sitecore Search with Personalize to modify search behavior based on user segments:

• VIP users see prioritized premium content

• First-time visitors see beginner-level help articles

• Location-based content prioritization

Use custom facets and Personalize signals to adjust results dynamically.

🧠 Final Thoughts

By combining Sitecore Search and Sitecore Personalize with XM Cloud, you're not just delivering content—you're delivering experiences that are fast, relevant, and deeply tailored to the user journey.

Whether you're a developer integrating APIs or a marketer creating experiments, Sitecore’s composable ecosystem allows for powerful, scalable personalization and discovery tools.