XM Cloud Basics – Part 5
π Using Sitecor Personalization with XM Cloud π― What is Sitecore Personalize? Sitecore Personalize allows marketers to deliver 1:1 personalized experiences across websites, apps, and email. It replaces traditional Sitecore rules-based personalization with real-time, behavior-based personalization . Features: Real-time decisioning engine A/B and multivariate testing Targeted experiences by audience segment or behavior Web experiments and overlays π€ Personalization with XM Cloud You can personalize content in XM Cloud using Sitecore Personalize's Web Experiences and Experiments . Step 1: Add the Personalize SDK to Your Front-End Install via NPM: npm install @sitecore/web-personalize Initialize in your app: import { initialize } from '@sitecore/web-personalize'; initialize({ clientKey: 'your-client-key', targetURL: window.location.href, }); Step 2: Define Experiences in Sitecore Personalize Go to Web Experiences Set up an expe...